My Story

Left a career in law to work as a creative in New York.

Worked my way up the ranks in staff positions at Robert A. Becker (now Euro RSCG), Cline, Davis and Mann, KPR and The Cement Block as well as a successful 4-year stint as a freelancer.

Wrote for brands as diverse as Ben-Gay and Avastin (bevacizumab). Developed expertise in infectious disease, oncology, gastroenterology, rheumatology, the central nervous system and metabolic disorders (including conditions other than diabetes).

As a Managing Partner at Concentric, helped build the company into the powerhouse that won Agency of the Year Award in 2011 and was acquired by MDC partners later that year.

Seeking to understand things from the client side, I moved over to Purdue Pharma, and ran the internal ad shop, Factory 201.  We went from a very small poster-making operation to a full-service ad agency together, delivering new campaigns and strategy for both brands and internal customers along with groundbreaking tactical solutions. In 2015 we were awarded AOR assignment for Purdue’s over-the-counter franchise, including the Colace and Senokot accounts. As AOR we helped grow sales significantly on these brands in an otherwise flat market.

During that time, I also built the company’s first-ever creative benchmark system, revamped the agency operations and made major contributions to the streamlining the medical, legal review process in the marketing department.

Since leaving Purdue, I moved part-time to Castleton, Virginia—to a cattle farm—and founded LCT Publishing and Media which operated the MadRapp Recorder and Greene Journal, two local news websites. Leading the team at LCT we grew the site’s online presence to 4500 Facebook followers (from a standing start) across the Piedmont. The sites now are combined into the Piedmont Journal Recorder (https://pjrnews.com/), providing. much-needed independent, local news to rural Virginians.

Exiting LCT in 2024, I moved on to a hybrid Business Development/Strategy and Creative role at OEM Group, where I’m a managing partner. So these days, I’m a bit of a polymath.

Take a look around--if you'd like to see more or talk a little, shoot me an  email.